OUR MISSIONS

Our mission is to remove the guilty from your pleasure. We offer a healthy alternative to softdrinks and energy drinks.

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Our mission is to close the gap between the available knowledge about nutrition and the application of this knowledge in society. Science has offered us more and more knowledge on the effects of diet and exercise, but still more and more people are overweight and obese. We would like to see this gap, between what we (should) know and what we do, get smaller.

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To achieve this we aim our first arrows at soft drinks and energy drinks. Key players responsible for the excessive amounts of daily sugars consumed.

For this reason we developed a soft drink with the same fine taste, without the added sugars, but with the nutritional value of a protein shake.

After all, nobody said healthy couldn’t be tasty!